Turning a business process into a social process doesn’t happen by putting “social” in front of every business process. In order to make it work, companies need to put:
- the “public” back in Public Relations
- the “care” back in Customer Care
- the “relations” back in CRM
If your company is serious about including the social dimension must be included in each department and embedded within the company culture, this means that way your executive level and their departments work must change. But the good news is: by doing so, companies are able to discover the real return on investment of social media: Innovation.
Conversity.be provides social media training sessions and consultancy on digital business trends.
Is your company ready? Feel free to contact us for a quote.